- All-new PEUGEOT 508 and PEUGEOT e-LEGEND Concept both awarded at International Automobile Festival
- All-new PEUGEOT 508 voted Most Beautiful Car of The Year 2018
- PEUGEOT e-LEGEND Concept named Most Beautiful Concept Car
PEUGEOT'S all-new 508 and e-LEGEND Concept Car both won 'best-looking car' awards at the 34th International Automobile Festival, held recently in Paris.
The awards are decided by popular vote with the general public voting to choose their favourite cars from a selection of shortlisted models, making the presentation ceremony one of the major highlights of the International Automobile Festival.
The all-new PEUGEOT 508 took home the coveted Grand Prix award for 'Most Beautiful Car of the Year 2018' with 34 per cent of the votes, beating-out a list of worthy rivals which included Fiat's 500X and Land Rover's Range Rover Evoque.
Adding icing to an already-enjoyable cake, the PEUGEOT e-LEGEND concept was crowned 'Most Beautiful Concept Car'. Unveiled at the 2018 Paris Motor Show, the PEUGEOT e-LEGEND marked the brand's vision for the future of mobility.
Launched in 2018, the all-new PEUGEOT 508, which was inspired by the PEUGEOT Instinct concept car, has become an instant success across Europe and incorporates Instinct's opalescent vertical LED lighting signature.
The back of the car also stands out with its sharp, full LED 3D PEUGEOT signature 'Claw Effect' lights complete with a gloss black rear cluster connecting strip.
The "Most Beautiful Car of the Year 2018" award is the second design accolade won by the all-new PEUGEOT 508. Late last year it took out carwow's 'Most Stylish Car 2018' award.
Winning the Most Beautiful Car of the Year 2018 award at the International Automobile Festival has special meaning for PEUGEOT because it is specifically decided by the car-buying public.
PEUGEOT is constantly working towards providing the latest technology and innovative designs in the industry, its efforts highlighted by e-LEGEND Concept which bested Audi PB18 E-Tron and Volkswagen I.D. Vizzion to take the Most Beautiful Concept Car title.
That award was judged by an expert panel comprised of jurors from the automotive, architecture, fashion and design sectors, who were won over by the e-LEGEND's exciting vision of the future.