Subaru has launched an emotion-charged advertising campaign in support of the launch of its sixth generation All-Wheel Drive Outback Sports Utility Vehicle (SUV).
Using the wagon's 25th Anniversary as inspiration, Subaru and its agency, The Works, have brought history to vivid life, to demonstrate the core DNA that makes its customers among the most loyal in the automotive industry.
The campaign also shows how new Outback broadens Subaru's horizons even further, appealing to an ever-widening family audience, along with the brand's entire stable of SUV, performance and road cars.