Global release: Overnight, the new Peugeot 308 was declared "Women's World Car of the Year 2022", after counting the votes of the 56 members of the WWCOTY (Women Worldwide Car of The Year) jury - exclusively female, representing 40 countries on all 5 continents. The Peugeot 308 won ahead of the 65 new models launched in 2021 and entered in the competition.
The title of "Women's World Car of the Year" is contested over two rounds: the first-round ends with the voting of the winning models in the 6 categories. On 14th February, the Peugeot 308 was named "Urban and Compact Car of the Year 2022" by the 56 female automotive journalists who make up the jury. The Peugeot 308 was then voted Supreme Winner of the "Women's World Car of the Year" from among these 6 finalists, thus winning the coveted prize ahead of all its competitors around the world. The title goes to the two silhouettes of the new Peugeot 308: the saloon and the SW estate.
This is the first time that Peugeot has received this award, whose global vocation echoes the brand's strong desire to develop internationally.
The first Peugeot to bear the Brand's new emblem, the new 308 seduces through its design and technology. The new 308 proudly carries the values of Peugeot: Allure, Excellence and Emotion.
Linda Jackson, CEO of the Peugeot brand, said: "I am very proud of the WWCOTY award given to the new Peugeot 308, and I congratulate all the Peugeot teams for this success. The new 308 won for all its qualities, but also because it covers a large part of the uses of the millions of potential users in the countries represented by the Women's World Car of the Year jurors. Whatever their needs, habits, means and aspirations, they can find in the 308 range the vehicle that suits them: attractive, efficient, functional and accessible."
The new Peugeot 308 is the first Peugeot model to win the Women's World Car of the Year award since the trophy was created in 2009. Although Peugeot has been honoured several times at the WWCOTY, notably in 2017 with the victory of the Peugeot 3008 in the SUV category and in 2021 with the victories of the Peugeot 208 and 2008 in the Urban Vehicle and Urban SUV categories, this is the first time that Peugeot has been crowned with the supreme title.
Ahead of the Australian launch of the Peugeot 308, previously confirmed for H2, 2022, Kate Gillis, Managing Director Peugeot Australia, said: "It is a remarkable achievement for the Peugeot 308 to win the supreme title for the WWCOTY 2022. Locally, we are eagerly anticipating the Australian arrival of the Peugeot 308 hatch and SW variants later this year and look forward to sharing further details soon."
Since its inception in 2009, the WWCOTY is the only automotive award in the world that is judged exclusively by women automotive journalists.
The voting criteria are the same as those that guide any driver in choosing a car. It is not about choosing a "woman's car". Aspects such as safety, quality, purchase price, design, intuitive driving, ecological footprint, etc. Are considered in the voting.
Further information can be found at: https://www.womensworldcoty.com/
PEUGEOT
For over 210 years, the Peugeot name and its iconic Lion emblem has appeared on a range of products from coffee grinders to pepper mills, bicycles, scooters and automobiles – Peugeot has always been at the forefront of mobility and innovation. The French marque boasts a broad history of being locally sold in Australia since the 1950s as well as winning prestigious and gruelling events like the iconic Dakar Rally and the REDeX Around Australia Reliability Trial. Today, Peugeot leverages this rich history to deliver sharp design, uncompromising quality, an instinctive driving experience and award-winning excellence in its mobility solutions for the modern motorist.
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