TECNOLOGICALLY EFFICENT & ELEGANT

The new Peugeot 308 comes with a fresh look and will feature a range of EURO 5 petrol and HDi diesel engines, including the innovative e-HDi micro-hybrid technology which optimises fuel consumption and CO₂ emissions.

With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes and dynamism and emotion are present, as ever, in the genes of the 308 - particularly with its more assertive look.

The appeal of the three body shapes - Hatch, Coupé Convertible and Touring wagon acquires a more technological elegance, illustrated by the incorporation of LED front lights, a modified nose and front grille.

In addition to road holding and driving pleasure, the Peugeot 308 seeks to also become a benchmark in terms of environmental efficiency.

Following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi technology, the latest generation STOP & START, on the 1.6 litre HDi FAP EURO 5 engine. This technology, on the 1.6L HDi engine, is available with a semi-automatic electronic gearbox control and for the first time, with a full manual gearbox, for optimal driveability.

In addition to e-HDi technology, all factors impacting the level of CO₂ emissions have been optimised including weight reduction by 25 kg per unit; introduction of 16" tyres with ultra-low rolling resistance; optimisation of the latest generation engines; and a Cx of 0.28 for versions with low fuel consumption – a record in the segment.

FUEL CONSUMPTION TO SET STANDARDS

Featuring three EURO 5 standard petrol engines and two EURO 5 standard diesel engines, these have been further optimised to ensure a comprehensive range guaranteeing environmental efficiency. As a result, the entry level – the 308 hatch 1.6 litre HDi FAP with manual gearbox is well positioned, with CO₂ emissions reduced to 110 g/km from 124g/km.

ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY

The design of the new 308 subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions remain unchanged, the new lines marry as closely as possible the vehicle's mechanical assembly to accentuate its athletic poise. The front aspect gives a fresh look to the "floating" front grille concept.

Greater importance is accorded to uninterrupted surfaces, marking a determination to present an elegant and luxurious style benchmark. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is reduced in size.

Styling elements enhance the natural elegance which emanates from the new 308. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (hatch, CC or Touring). The bottom section of the lower front panel helps visually to broaden the car and "plant" it on the road, incorporating new dual-function lights (daytime and sidelights) shaped like a boomerang and available according to versions. With a meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the new 308.

In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the 308. It has been redesigned to fit the car's mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot's new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.

The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the new 308.

The dynamism of the front aspect is echoed on the sides of the car. A styling line, running from the front wheel arches, crosses the side of the body and the rear lights before dropping towards the lower rear panel and coming to an end in the lower section.

The fluidity of the style is enhanced by the lateral glazed surface which follows a plunging waistline, and also by the panoramic rear window, which overlaps the rear quarter panel pillars. Lastly, to establish the overall appearance of the 308, a lower waistline starting from the lower front panel extends as far as the rear bumper. The car therefore seems well poised on the road, ready to exploit its dynamic qualities to the full.

For the hatch, the wraparound lower rear panel adds a note of robustness and perceived quality as well as a sporty touch thanks to the presence of a styling element in the shape of a spoiler and two inserts.

The new Lion takes its place in the centre of the tailgate, while a satin chrome bead emphasizes the horizontal waistline, bringing a new balance to the rear of the 308. On the Touring wagon, the contours of the robust lower panel and the rear lights have been designed to allow a wide boot aperture. The low load sill resulting from this design promises easy loading and a large internal capacity.

From an aesthetic point of view, a horizontal waistline runs around the rear tailgate in its central section to "stretch" the car. This sensation is amplified by the body-coloured number plate insert surmounted by the new Lion badge. On the CC the strength of the rear style is repeated, with horizontal lines lending a sense of reinforcement to the width. Numerous details add to this overall effect: the concave movement crossing the tailgate under the spoiler, the chrome bead framing the number plate and the presence of an air diffuser in the lower section.

On both sides and extending over the wings, the ruby-coloured LED rear lights with light curtain effect broaden the silhouette and give the 308 CC a unique and spectacular visual signature.

A FLUID AND LUXURIOUS INTERIOR

Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.

In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials.

The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc.

Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a grand-touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.

A SPACIOUS AND BRIGHT PASSENGER COMPARTMENT

The passenger compartment has been designed to ensure that a sense of space and brightness predominates, making occupants feel they don't want their journey to end.

The interior dimensions and efforts by the designers to free up as much space as possible for passenger comfort make the 308 one of the most spacious cars in its segment. Elbow width at the front is 1464 mm for the hatch and Touring body shapes, and rises to 1492 mm for the Coupé Cabriolet version. At the rear, these dimensions are respectively 1471 mm and 1321 mm for the CC. The feeling of space is even more noticeable on account of the many clever storage spaces available inside the 308. Total storage capacity is 42 litres, making life inside the car easier.

The 308 Touring continues to offer the option of seven seats. Passengers can also modulate and adjust the car's interior as necessary by opting for individual seats in row 2.

The boot volume has not been ignored, with a capacity under the parcel shelf of 674 litres for the Touring and 430 litres for the hatch. With the load potential exploited to the full, the capacities are 2149 and 1398 litres respectively.

On the CC, all four passengers can benefit from the availability of a large boot capacity (465 litres) in the coupé configuration. On the cabriolet, with the retractable roof stored in the boot, the boot still offers a capacity of 266 litres. What's more, it only takes 20 seconds to convert the 308 CC into a dynamic coupé or an elegant cabriolet.

Passengers in the 308 hatch and Touring will also be able to benefit from a spacious and bright passenger compartment thanks to the panoramic glass roof available for these body shapes. They increase the total glazed surface area to 4.86 m² on the hatch and 5.58 m² on the Touring. The light level inside the car can be regulated by means of an electrically-operated roller blind.

To make the journey even more pleasant, automatic dual-zone air conditioning is available standard across the range. With its active charcoal filter, it also reduces hydrocarbon odours inside the passenger compartment.

Finally, passengers will be able to benefit from a high quality audio and telematics system: audio system, Bluetooth hands-free kit and satellite navigation.

Regardless of body shape, the new 308 offers a high level of comfort and convenience.

REDUCTION OF CO₂

The reduction of CO₂ emissions was one of the main objectives of the new 308 project. This resulted in a search for environmental efficiency at all levels. All factors influencing fuel consumption were optimised:

• the weight reduction by 25 kg on average;
• the launch of 16" tyres with Low Rolling Resistance;
• the use of a piloted oil pump on 1.6 litre HDi engines;
• the optimisation of operation of the alternator on particular engines;
• improvement of power steering control (electro-pump unit); and
• Cx of 0.28 for versions with low fuel consumption.

e-HDi TECHNOLOGY

After the launch of the 508, the new Peugeot 308 is the second of the Marque's vehicles which will feature the innovative e-HDi technology, a new generation STOP & START technology.

This innovation is based on the combination of a 1.6 litre HDi EURO 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on start-up (e-booster), the HDi unit allows:

• a 15% reduction in fuel consumption in urban traffic;
• a 5 g/km reduction in CO₂ emissions for approved cycle fuel consumption;
• 40% faster restarting (400 ms) than with an enhanced starter STOP & START;
• activation of engine cut-out from 20 km/h with a manual gearbox (8 km/h for the electronically controlled gearbox);
• increased driveability of the STOP & START (silent operation, no vibrations).

The second-generation reversible alternator used here has a power of 2.2 kW and allows up to 600,000 restarts. However the STOP & START function can be de-activated by the driver if preferred by means of a button on the fascia panel.

1.6 LITRE e-HDI FAP ENGINE

To deploy this technology on a large scale, the new 308 offers e-HDi technology with a "base" engine, the 1.6 litre HDi FAP, which can be coupled with two gearboxes (manual or electronic gearbox control - EGC). This is a first, since hitherto e-HDi technology was available only with the EGC electronically-controlled gearbox.

This new offer maximises driving enjoyment by increasing the phases of driving "in silence". When coupled with a manual gearbox, engine cut-out is possible from a speed of 20 km/h.

*when fitted with ultra-low rolling resistance tyres

A COMPREHENSIVE RANGE OF LATEST-GENERATION ENGINES

To reduce CO₂ emissions as much as possible, the new 308 is uniquely equipped with the very latest generation engines for both petrol and diesel versions (new HDi EURO 5 engines). On the hatch, all available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.

Three EURO 5 petrol engines:

Two EURO 5 diesel engines:
- 1.6 litre e-HDi FAP with six speed manual gearbox or electronically-controlled gearbox; (refer to above)

With the fitment of the ultra-low rolling resistance tyres these figures can be improved quite significantly.

PEUGEOT KNOW-HOW

True to the Marque's values in terms of driving pleasure, the new 308 seeks also to preserve its reputation in terms of road holding. The features that make the 308 a reference are maintained: a rigid body structure; McPherson type front suspension; rear suspension with torsion beam; hydraulic dampers with valves; power steering with variable assistance piloted by an electro-pump unit; large disc brakes (ventilated at the front) – up to 302 x 26 mm; ABS, electronic brake force distribution, emergency brake assist and automatic switching on of hazard warning lights as standard and Bosch 8.1 ESP according to versions.

HIGH LEVEL SAFETY ON ALL COUNTS

With an ENCAP rating of five stars, the 308 benefits from a high level of active and passive safety. Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car.

In addition to the performance of the structure, efficient means of restraint are proposed:

• ABS with electronic brake force distribution (EBFD)
• Electronic stability program (ESP)
• Emergency brake assist (EBA)
• 6 air bags on the hatch and Touring and 4 on the CC;
• extractible safety hoops on the CC in the event of rollover;
• 3-point seat belts with belt not fastened or unfastened acoustic warnings.

NEW COLOURS AVAILABLE

The new 308 range offers a total of ten dynamic colours, two of which are new:

Bourrasque Blue (new), Philaea Blue (new), Bianca White, Hurricane Grey, Vapor Grey, Aluminium, Shark Grey, Black Pearl, Babylon Red, Pearlescent White (only on the 308 CC).