Sydney, 31-10-2022 – Unconventional challenger brand CUPRA confirms its first battery electric vehicle, the Born rear-wheel drive hot hatchback, will boast a 511km range* for Australia – with class leading pricing to be announced.
The hotly anticipated next CUPRA has accumulated significant interest in Australia, with the second highest number of registered enquiries behind only the Formentor plug-in hybrid electric vehicle (PHEV) and performance SUV range.
CUPRA's intersection between design, performance and technology perfectly aligns with the interests of Australian buyers. Therefore high specification and 'e-Boost' performance will be standard when the Born arrives in March/April 2023.
The CUPRA Born deploys 170kW of power and 310Nm of torque for 0-100km/h in 7.0 seconds. Teamed with rear-drive, the Born will be unique in the market as a dedicated 'hot hatch' with instant responses from the throttle and steering.
Engineers have focused on matching steering, ride, handling and electronic stability control (ESC) tune to the instantaneous electric thrust unique to BEVs with a view to driver appeal.
Progressive steering, sports suspension and 19" alloy wheels are standard. Dynamic chassis control, 20" alloy wheels and wider Michelin Pilot Sport 4 tyres will form part of a Performance Package option – one of two packs available.
A high level of technology includes LED headlamps with Light Assist (Auto High Beam), a 12" infotainment display and 5.3" driver display, DAB+ digital radio, 4 USB-C ports, Apple CarPlay/Android Auto and wireless phone charging.
This is bolstered by active safety technology including adaptive cruise control, 360 degree camera, lane assist, front assist, park assist, side assist with rear traffic alert and more.
Further luxury can be obtained including heated and power adjustable front seats, Beats premium sound and more, via the second, Interior Package.
Built on a dedicated electric vehicle platform – MEB – the Born features space equivalent to the larger Leon hatch, boasting a 385 litre boot volume.
CUPRA Australia director Ben Wilks said the Born will cement the allure of the Barcelona brand in the local market.
"The CUPRA Leon, Formentor and Ateca have been widely praised by Australian and international media for their clear design, performance and technology focus." Mr Wilks said. "The CUPRA Born takes these attributes to the next level.
"The Born is a BEV with a long 500km-plus range, exclusive rear-wheel drive hot hatch dynamics, plus the interior space and versatility of a larger vehicle. Its specifications are ideal for progressive Australian customers who will also be drawn to pricing similar to our other great hot hatch, the Leon VZx."
The CUPRA Born will arrive in Australia in March/April 2023 with further details to come along with pricing.
CUPRA Born
Specifications
- 82kWh battery (77kWh useable), with 170kW eBoost, 310Nm
- 511km Range*
- AC: up to 11kW
- DC: up to 170kW Fast Charging
- Mode 3 (32A) Cable
- Metallic Paint (Glacial White, Geyser Silver, Quasar Grey, Rayleigh Red) or Standard Paint (Vapor Grey)
- 385L boot volume
- 19" Black and Copper Typhoon Alloy wheels
- Tyre Pressure Warning System
- 7 Airbags (Front, Side, Curtain, Centre)
- Heated power folding mirrors
- LED Headlamps
- Front Fog Lights integrated into headlamps
- LED Tail lights
- Dusk sensing lights
- Light Assist (Auto High Beam)
- Rear tinted windows
- Rear Roof Spoiler
- 5.3" Digital Cockpit
- 12" Infotainment System with DAB+
- Wireless Phone Charging
- Apple Carplay and Android Auto (wired)
- 2 Front and 2 Rear USB-C ports
- Leather heated multifunction steering wheel and Satellite buttons
- Ambient interior lighting
- SEAQUAL front bucket seats
- Floor mats
- Driving profile selection
- Sports Suspension
- Progressive Steering
- Keyless entry and start
- Alarm System
- Auto dimming rear view mirror
- Dual zone climate control
- Aluminium Pedals
- Adaptive Cruise Control
- Front Assist with Pedestrian and Cyclist Detection
- Lane Assist
- Park Assist
- Side Assist with Rear Traffic Alert and Exit Warning
- Driver Fatigue Monitor
- Pre-Crash Assist
- Rain sensing wipers
- Top View Camera (360 Camera)
Options
Interior Package
- Aurora Blue Dinamica Front Bucket Seats
- Heated front seats
- Front seats with 12 way power adjustment and massage function
- 4 Seats (2 Front, 2 Rear)
- Heated washing jets
- Beats premium sound 9 speakers, 395W amplifier, sub-woofer
Performance Package
- 475km Range*
- Dynamic Chassis Control
- 20" Firestorm Alloy wheels, Black and Silver
- Wide tyre package – 235mm Michelin Pilot Sport 4
- 4 Seats (2 Front, 2 Rear)
Premium Metallic Paint
CUPRA is the unconventional challenger brand that brings together emotion, electrification, and performance to inspire the world from Barcelona. Launched in 2018, CUPRA has its corporate headquarters and a racing car workshop in Martorell (Barcelona), in addition to a global network of specialised points of sale.
In 2021, CUPRA maintained its upward trend, tripling sales with 80,000 vehicles delivered, driven by success of the CUPRA Formentor. CUPRA proves that electrification and sportiness are a perfect match, and in 2022 will expand the range of the CUPRA Born, the brand's first 100% electric vehicle, with models with different battery capacities, as well as a more powerful e-Boost version. An exclusive, limited edition version of the CUPRA Formentor VZ5 will also be introduced. The CUPRA Tavascan, the brand's second all-electric model will reach the market in 2024, followed by the brand's first urban electric car, inspired by the CUPRA UrbanRebel concept, in 2025.
CUPRA is FC Barcelona's official automotive and mobility partner, the World Padel Tour's premium sponsor and the official sponsor of the eSports Club Finetwork KOI. Collaborating with brands such as Primavera Sound and De Antonio Yachts, it has created the CUPRA lifestyle universe. The CUPRA Tribe is made up of a team of ambassadors who want to be the driving force of change. Among its members are Olympic gold medallists Adam Peaty, Melvin Richardson and Saúl Craviotto, the German goalkeeper Marc ter Stegen, and Ballon d'Or and Best FIFA Award-winning footballer Alexia Putellas.
* Range approved to ADR 81/02 derived from WLTP testing. Factors including but not limited to driving style, road and traffic conditions, environmental influences, vehicle condition and accessories fitted, will in practice in the real world lead to figures which generally differ from those advertised. Advertised figures are meant for comparison amongst vehicles only.