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More purity, more reduction, more consistency:   The new rings from Audi
Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles' characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings. The four rings are one of the most important identifiers of the Audi brand. Why the change now, right on the vehicle itself?
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Date Published: 15 November 2022
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Audi stands for Vorsprung durch Technik, for innovative mobility. A promise that the four rings aim to reflect through a progressive design. Now the vehicles' characteristic features have been thoroughly reworked. In this interview, designer André Georgi and brand strategist Frederik Kalisch explain what it means for Audi now that its cars bear new rings. The four rings are one of the most important identifiers of the Audi brand. Why the change now, right on the vehicle itself?

More purity, more reduction, more consistency:   T...
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