VESPA RALLYISTS FROM 32 COUNTRIES AND 310 VESPA CLUBS,.
A CONTINUOUS PARADE 10 KM LONG CROSSED THE CITY 'OF MANTUA AND ITS
PROVINCE
Mantua, June 14, 2014 - A 10 km long parade of
Vespa wound its way through the streets of Mantua and took
to the roads of the province to reach San Benedetto Po. The City
Parade, the grand Vespa parade, which opened the second day of the
Vespa World Days 2014 was a unique event in the world.
It is estimated that 10,000 Vespas have reached
the town of Gonzaga for the world's largest gathering of Vespa
Club.
That of 2014 is without doubt the most spectacular edition of
the Vespa World Days, 310 Vespa Clubs were
present representing 32 different countries.
Representatives came from Vietnam, Pakistan, Brazil, USA, India, as
well as from European countries that have celebrated the Vespa
culture since its dawn such as France, Germany, Great Britain,
Belgium, Holland, Spain. Vespa enthusiasts also arrived from Russia
(after more than 3,000 km of travel), from Portugal, Greece, Kosovo
and Albania.
Great sympathy was expressed for a young newlywed couple from
Sicily, Viviana and Gianluca of Termini of Imerese, who arrived
with their Vespa on their honeymoon. The event, which is
back in Italy after six years from its 2008 edition in
Cefalu, Sicily, this evening will end officially with numerous
awards and the extravagant gala
dinner which will bring together all Vespa riders. Tomorrow will be
traditionally dedicated to the last photos, a stroll through the
city and in the preparations for the departure at the end of this
"four days" of collective celebration, sharing the values ??of
friendship, passion for travel and love for the most popular
scooter in the world that are critical to the global success of the
eternal Vespa.
The party had a great prologue last night with the opening party
of the new Concept Store Motoplex of the Piaggio
Group - the largest in Europe - which opened yesterday at
the BOMA of Mantua. The inaugural party with
hundreds of Vespa revelers also saw the likes of famous
Aprilia Superbike riders Marco Melandri
and Sylvain Guintoli.
Motoplex is the first new concept store
dedicated to all lovers of two wheels and a window on the future of
the Piaggio Group. It is in fact a tribute towards the most
important brands of the Group - not only but also Vespa Piaggio,
Aprilia and Moto Guzzi - and the millions of customers, owners and
fans who have these brands in the world. Not only a store and a
showroom but a full-fledged pole of attraction for
scooter and motorcycle lovers: 1,300 square meters of
space, 46 vehicles on display, two real
"lounge" where one can sit and admire large video screens,
a bar, the chance to see "live" events in web streaming through the
two video walls by 138 inches.
The sprawling Motoplex store is the
first example of how future outlets and dealers of the Piaggio
Group in the world, not only in Europe, where the Group is
the continental leader, but also in the U.S. (where the Vespa is
the most popular scooter) and in distant markets such as Vietnam,
India, South East Asia.
With more than 18 million produced since its inception
in 1946 (one million and 300 thousand units sold worldwide
in just the last decade, 190,000 in 2013), Vespa
sent a new impulse around the world, spreading across the roads of
the entire world on all continents, combining distant and different
cultures in a single passion of young.
First truly global brand of mobility, Vespa has become a bridge
between generations, interacting with social environments distant
from each other, creating different cultural phenomena,
characteristics of the reality in which it has been able to immerse
itself to become a distinct leader.
It has led revolutions of customs, music and youth, accompanying
peoples in their growth. It has made them ride a dream during
economic wellness. Now it is one of the most popular and well-known
Italian products in ever corner of the world.
For more information please contact:
Mark Berger
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0417 060 937
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mark@psimporters.com.au
website: www.triumphmotorcycles.com.au
Youtube: www.youtube.com.OfficialTriumph
Flickr: www.flickr.com/officialTriumph