Millions of people and the world's most iconic brands come together with (RED) to participate in an enormous challenge, to definitively beat illnesses such as HIV/AIDS, tuberculosis and malaria. Since its foundation in 2006, the work of Bono and Bobby Shriver, (RED) has contributed more than 500 million USD to the Global Fund for the fight against AIDS. (RED) funds have already had an impact on more than 110 million people thanks to prevention and treatment activities and consultancy and support services, with a particular focus on countries where HIV is often passed from mother to child. Thanks to collaboration with the Vespa for Children programme, the Piaggio Group has also contributed to bringing (RED) and support for the Global Fund to India, one of the countries most affected by the problem.