Vespa, the emblem of style, fashion and distinction, dedicates an exclusive & unique model to the most famous and glamorous fashion runways:

Introducing the new Vespa GTV, "Vie della Moda" the most prestigious vehicle in the range.

The new model for 2012 is dressed up in the elegant "Marrone Etna" colour which enhances the timeless lines.

Vespa GTV "Vie della Moda" stands out for refinement: In its form and function, the new version reinterprets the hallmark elements of 1950's and 60's style.

Powered by an ultra-modern and powerful 300cc liquid cooled 4-stroke 4 valve engine with electronic injection and Euro3 compliance - the Vespa GTV "Vie della Moda" offers unrivalled flexibility and responsiveness thanks to the use of fuel injection, which also significantly curbs fuel consumption and both gas and sound emissions.

The "Vie della Moda" badge, inspired by the most famous street signs in the world's glamour capital, identifies the most elegant Vespas of all and, emblazoned on the shield back plate, instantly highlights the uniqueness of this alluring model.

VESPA GTV "Vie della Moda"

The headlight mounted on the front mudguard of the GTV is a clear reference to the origins of the Vespa, as are the handlebars, the simple exposed metal tube of the earliest Vespas' that now re-appears on the Vespa GTV "Vie della Moda", and echoes the trend seen in today's motorcycles.

The two-seat saddle in eco-leather is elegant and comfortable, and as on the original Vespas', is split into two separate sections, while the precision crafted piping emphasises its silhouette. The particular colouring of the saddle is realised with elegant covering colour-coded with the vehicle in the refined "Marrone Etna", the exclusive colour of the Vespa GTV "Vie della Moda". The chrome finished, five spoke wheels further enhance one of the most elegant Vespas' of all time.

The GTV "Vie della Moda" finished in "Marrone Etna" is a special edition and only available in limited numbers whilst stocks last at $9490 + ORC.

About Vespa
Audrey Hepburn and Gregory Peck in "Roman Holiday" were only the first of a long series of international actors and actresses to be seen on the world's most famous scooter. In photo shoots, films and on the set, the Vespa has been a "travel companion" for names like Raquel Welch, Ursula Andress, Geraldine Chaplin, Joan Collins, Jayne Mansfield, Virna Lisi, Milla Jovovich, Marcello Mastroianni, Charlton Heston, John Wayne, Henry Fonda, Gary Cooper, Anthony Perkins, Jean-Paul Belmondo, Nanni Moretti, Sting, Antonio Banderas, Matt Damon, Gérard Depardieu, Jude Law, Nicole Kidman, Eddie Murphy and Owen Wilson.

Link

\* Vespa - www.vespa.com.au
\* Piaggio - www.piaggio.com.au
\* Gilera - www.gilera.com.au
\* Vespa, Piaggio and Gilera dealers - www.asia.piaggio.com/au

For more information, contact:

Mal Jarrett
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0407 726682
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mal@psimporters.com.au