The 2nd edition of the exclusive 946 Vespa, titled 'Bellissima',
will be available to a select few this December. The hand crafted
model, limited to less than 40 examples in Australia, is an
exquisite reflection of the beloved Italian brand.
Trailing the demand left by the 1st edition, 'Ricardo Italiano',
the first of the highly sought after 946 'Bellissima' models was
priority shipped to the Australian launch at the Melbourne Moto
Expo, revealed by Vespa's Asia Pacific Managing Director Nicolai
Simone in late November.
The 946 model is hand crafted once annually in very limited
numbers at Vespa's Pontedera factory in Italy by their most skilled
craftsmen and is more a fine work of industrial art sculptured by
21st century technology. The hand built beauties are then released
exclusively as a fashion collection featuring 2 shades in unique
styling not to be repeated. The 2014 'Bellissima' will be available
in two striking colours, Metallic Blue with grey trim &
Metallic Silver with red trim.
A considered purchase of aspiration for not only the scooter riders
amongst us but the collectors alike, the 946 echoes the ethos of
'Vespa', a freedom and expression of life.
The release of the 946 'Bellissima' is the crowning jewel in a
new Vespa line up which has seen a complete upgrade of the full
range in 2014. The success of which has seen Vespa sales in
Australia alone improve over 15%. The 946 will retail exclusively
through the Vespa dealer network at a price of $12,990 and with so
few examples built, it is expected to sell out quickly.
For more information please contact:
Mark Berger
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0417 060 937
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mark@psimporters.com.au