• 18 Harley-Davidson® dealers from 12 different countries to take part in the final chapter of the world's biggest dealer custom build-off
  • These winners from previous national Battle of the Kings contests will contest to take the 'King of Kings' crown
  • Global voting opens March 3rd and the ultimate King to be crowned at the end of April

AUSTRALIA, SYDNEY (February 13) – After many epic Battle of the Kings contests across the Globe, Harley-Davidson's annual dealer custom build-off competition is set to conclude with one final fight. This year sees 18 previous winners come together to battle to be crowned the best of the best with Adelaide Harley-Davidson Bike Works (National Winner 2018) and Gold Coast Harley-Davidson (National Winner 2019) representing ANZ.

The competition has always showcased the very best in customisation capability and the creativity of the Custom Kings who can be found at every Harley-Davidson dealership globally. In 2019 the Custom King crown was taken by Laidlaw's Harley-Davidson® with their stunning Sport Glide®-based build "FXGTS Coast Glide".

The King of Kings grand final will use the iconic Sportster® platform as the donor for customisation.  Since 1957, the Harley-Davidson Sportster has served as the perfect blank canvas for more custom bikes than any other.  With its classic lines, characterful Evolution™ V-Twin motor and a huge selection of Genuine Harley-Davidson Parts & Accessories, building your perfect bobber, café racer, tracker or chopper is within easy reach. To further inspire competition amongst the dealers, previous competition rules surrounding budget and parts have been lifted.

The King of the Kings competition will be contested by a single round of Global online voting.  Votes can be cast from March 3rd at www.h-d.com.au.  The ultimate winner and 2020 King of Kings will be announced at the end of April.

Jon Bekefy, GM of Global Brand Marketing at Harley-Davidson Motor Company is already looking forward to the contest: "The Battle of the Kings has been an incredible showcase for the customisation DNA that is at the core of our brand. It inspires our dealers to show just what is possible but also inspires customers globally that they can have a truly unique motorcycle – whatever the scale of their budget. After years of fantastic competition, we can't wait to see what the previous winners from all over the globe will build this year!"

More information to come. Keep up to date at www.h-d.com.au


For all media requests, interviews and imagery, please contact 303 MullenLowe:

Catherine Sumner
P: 02 9006 7023           
M: +61 475 303 212            
E: Catherine.sumner@303mullenlowe.com.au

About Harley-Davidson Motor Company®
Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

For more information, visit www.h-d.com.au
For all media and imagery please head to visit: h-dmediakit.com