- SoulFuel Escape showcases brand's heritage line-up of motorcycles including BMW's first-ever cruiser, the R 18
- Opportunity for attendees to hire and ride R 18 or ride their own heritage BMW motorcycle
- Four-day, five night guided motorcycle tour from Windsor to Port Macquarie, NSW on March 2-6
- Event package includes premium accommodation, daily planned routes, technical support and custom experience activities
- Registrations open today with 30 places available
BMW Motorrad's 2022 event program will commence in style this year with the first-ever SoulFuel Escape.
The event, from March 2-6, has been designed to transport riders back to basics with nothing but a motorcycle and an engaging, open road.
It will put the spotlight on BMW's line-up of heritage machinery – headlined by the brand's first-ever cruiser, the R 18, which launched in 2020 and now boasts a range of variants including the R 18 Classic, R 18 B and R 18 Transcontinental – and the iconic R nineT.
Should attendees not own an R 18, they can hire one for the duration of the event. The event caters only to R 18 or R nineT models in the spirit of the event's theme, format and experiences on offer to attendees.
The event begins in Windsor, NSW, with an absorbing route that takes in flowing roads of the Hawkesbury Valley, Bathurst and the Hunter Valley before finishing in the coastal town of Port Macquarie.
Registrations for SoulFuel Escape opened this morning at 9am AEDT.
Andreas Lundgren, General Manager of BMW Motorrad Australia, said SoulFuel Escape was the ideal to way to showcase BMW's heritage line-up with a befitting ride program and experiences.
"Every detail of this event has been designed to complement the special qualities of our heritage R 18 cruiser and R nineT, and it comes at a time when open road cruising on a brilliant route will be more welcome than ever before," Mr Lundgren said.
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The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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