Proving that form, function and great design can work together
in harmony, the Atlantis 4 suit from the BMW Motorrad rider
equipment collection has been awarded the renowned iF product
design award 2009 by an international jury.
The iF (International Forum Design) product design awards are
one of the world's most prestigious design competitions and have
been held annually since 1953. This year's ceremony took place in
Hannover, Germany, and it was BMW Motorrad's Atlantis 4 riding suit
that was singled out for praise by the international jury.
The significance of the iF product design awards are recognised
throughout the design world and this year, more than 2,800 products
were submitted by 1,025 entrants from 39 countries worldwide. A
jury consisting of 28 members from ten different nations had the
task of discussing and debating the merits of a whole variety of
products, before selecting the ones that would win awards in the
various categories. Assessment criteria included structure and
design, finish and material selection, functionality, ergonomics,
safety and brand value. In all, 802 products won awards in 16
different categories.
Winning the coveted iF product design award for the BMW Atlantis
4 suit clearly demonstrates the fact that it's possible to have
products that not only look good, but also fulfil their intended
roles in the best way possible.
The Atlantis 4 is the latest incarnation of the legendary
all-weather classic leather suit for men and women. The two-piece,
anthracite-coloured suit in quick-drying, breathable calf nubuk
leather is manufactured in such a way that no rain clothing is
required - the wearer stays dry whatever the conditions.
A high level of functionality and safety, coupled with timeless,
attractive designs, are some of the prerequisites that characterise
all the products in the BMW Motorrad rider equipment range. In
creating its new collections, the BMW designers are guided by the
look and visual styling of the current range of BMW motorcycle
models. However, it is not just the attractive design and shaping
of the products which is striking; their functionality, fit, wear
comfort, safety and finish are also top priorities when it comes to
satisfying the high expectations of BMW Motorrad customers.
Winning the award is proof that the BMW design team is not only
creative but highly successful too, as is reflected by the huge
popularity of the BMW Motorrad rider equipment range. The
award-winning Atlantis 4 suit is available from all BMW Motorrad
dealers, along with the entire 2009 BMW Motorrad rider equipment
collection. Please visit www.bmw-motorrad.com for more
information.
For further press/media information
contact:
Tim James
Product Communications Manager
BMW Group Australia
Phone: 03 9264 4150
Fax: 03 9562 2799
Mobile: 0439 568 819
Email: Tim.James@bmw.com.au