Triumph Motorcycles is kicking off its 110th anniversary
celebration with the launch of a special edition Bonneville T100.
Inspired by the classic 1902 No.1 model, the limited edition bike
sports a unique anniversary crest, directly inspired by the early
Triumph tank badges. The nostalgic appeal of this series of T100s
is further enhanced by a retro-inspired twin colour paint scheme of
Brooklands Green and Aluminium Silver, complimented by black
mudguards as per the original bike.
While the Brooklands Green paint scheme commemorates Triumph's
first ever motorcycle race win at the famous Surrey-based circuit
in 1908, the Aluminium Silver scheme echoes the style of the
pioneering pre-war years. The eye catching tank crest has been
changed from the original King's motif to pay tribute to our own
Queen in her Jubilee year of 2012. The addition of three dots over
the original crest design have been added to represent the historic
locations of Triumph factories over the last 110 years; Coventry,
Meriden and Hinckley.
The limited edition Bonneville - only 1,000 units are being
manufactured - is tastefully finished with chrome touches, such as
the grab rail, chain guard and cam cover, to provide an additional
element of classic presence. Every 110th Anniversary Special
Edition Bonneville T100 comes with a numbered plaque on the
dog-bone style handlebar clamp and to underscore the authenticity
of the machine, every model comes with its own numbered
certificate.
'Mal Jarrett' marketing manager for Triumph Australia, said: "We're
delighted to be launching our 110th anniversary year with this
iconic limited edition production run. The 'Bonnie' is synonymous
with the heritage of the Triumph brand and the perfect canvas for a
special edition model. While we're pushing forward the boundaries
of
technology with innovation such as the ride-by-wire system on
the new Tiger Explorer, it's still important to recognize where
we've come from and this 110th edition T100 does just that."
Triumph's last special edition classic bike - the Steve McQueen
which saw only 1,100 produced in early 2012 - sold out in a matter
of weeks, so riders interested in a Bonneville T100 are being
advised to reserve their bike early. The 110th Anniversary Special
Edition Bonneville T100s are expected to be in dealers from May
2012 priced at $14390.
Notes to Editors
About Triumph
First established in 1902 and now based in Hinckley,
Leicestershire, Triumph Motorcycles is one of the most iconic
motorcycle brands in the world. At the heart of Triumph's
philosophy is a commitment to develop truly unique motorcycles that
offer a blend of distinctive design, intuitive handling and
performance.
The innovation and engineering passion that gave birth to the
iconic Bonneville of the 60's has today created a broad range of
bikes suited to all motorcycle riders,ranging from Classics to
Supersport, Cruisers to Adventure machines and including the
striking 2.3 litre Rocket III, the unmistakable Speed Triple and
the award winning Daytona 675. Triumph'sglobal market share now
stands at5.9% in the +500cc segmentwith the brand #1 in the UK
market, with a share of 20%.
With an impressive product portfolio in place, including thebrand
new Tiger Explorer and Speed Triple R, and a strong ongoing model
development programTriumphis to continue to enhance itsstatus in
themarket.
Triumph currently sells around 50,000 bikes per year through a
global network of around 700 dealers. The company employs around
seventeen hundred personnel worldwide and has offices in the UK,
America, France, Germany, Italy, Spain, Japan, Sweden, Switzerland
and Benelux, plus a network of independent distributors. Triumph
has state-of the art manufacturing facilities both in Hinckley,
Leicestershire, UK and Thailand.
For more information please contact:
Mal Jarrett
Marketing Manager
PS Importers
20 Stubbs Street Kensington, Vic 3031
Mob: 0407 726682
Tel: + 61 (03) 9381 9765
Fax: + 61 (03) 9381 9798
Email: mal@psimporters.com.au