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Land Rover Announces 70th Anniversary Celebrations With World's Most Remote Defender Outline
Giant 250m wide Defender outline drawn in the snow at 2,700m in the French Alps to mark Land Rover's 70th anniversary. Snow artist Simon Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps. To produce the high-altitude Defender, Beck walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. He said: "Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I've ever made."
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Date Published: 10 April 2018
All Videos: 198 videos on 10 pages
Giant 250m wide Defender outline drawn in the snow at 2,700m in the French Alps to mark Land Rover's 70th anniversary. Snow artist Simon Beck, who specialises in creating geometric outlines on foot, braved sub-zero temperatures to start the celebrations by creating the Defender outline 2,700m up at La Plagne in the French Alps. To produce the high-altitude Defender, Beck walked 20,894 steps and 16.5km (10.2 miles) through the French Alps. He said: "Making my snow art requires endurance, accuracy and strength – all attributes shared with the Defender. Its iconic shape is so simple and recognised across the world; this must be the most recognisable piece of art I've ever made."

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